Style development

I created this page as a style reference.

Accident insurance slide

Car insurance slide

Walking man GIF

To create this animated GIF first I had to create a person on illustrator. I copied the original image multiple times and altered the leg and arm positions each time to create animation frames.  

I exported this image and imported it to Photoshop. I brought up the timeline and changed the mode to frame animation. For the first frame I resized the first frame on the image I made to fit the art board. I made a second frame and dragged the image along to the next walking frame. I continued this process until I got to the last frame on the page. when I played the frames they moved smoothly as if the man was really walking. I had to adjust a few frames so that the body lined up and then I exported it as a gif.

One problem I encountered earlier on was when I first created the frame image I only made the first row so the arms jerked back from the last frame to the first. To fix this problem I had to make another row so that the arms swayed smoothly from side to side.

AccidentGif

Animated Gif

I struggled to export this animation as a Gif and loop it continuously. To overcome this problem I had to export the animation as a video from After Effects and import it to photoshop. From photoshop I was able to export it as a Gif. However the Gif moved at an incredibly slow frame rate so I had to speed up the frame rate then go to File, Export, Save for web. I selected Gif, and exported it from there.

Project introduction

We have been commissioned by Legal & General to create a series of slides with the purpose of using them to educate young people about insurance.
We had to consider style development and consistency as I am working in a team of three. The style had to be colourful and fun feeling and look the same throughout. We had to make the text clear and understandable for the target audience and make it as entertaining as possible.